A Fresh Take on Corporate Branding

Branding is the cornerstone of any successful business and a strong corporate brand helps to raise awareness, attract and retain customers, and foster a sense of trust and loyalty among your target audience. However, with so many businesses competing for attention in today’s digital landscape, it can be hard to stand out from the crowd. That’s where a fresh take on corporate branding comes in.

Let’s check out some innovative ideas to revamp your corporate branding strategy and give your business a fresh new look. From custom water bottles to augmented reality experiences, we’ve got you covered.

Custom Water Bottles

Gone are the days of bland, generic marketing merchandise. In today’s world, customers expect more from your swag. One innovative idea to revamp your branding strategy is to create custom water bottles. Not only are they a practical and eco-friendly option, but they can also be used as a canvas to showcase your brand. Click here for the custom water bottles that are customisable with your brand’s logo, colours, and messaging. By providing your customers and employees with high-quality, personalised water bottles, you are demonstrating your commitment to sustainability and wellness.

Interactive Customer Experiences

With the rise of augmented reality (AR) and virtual reality (VR) technologies, businesses can now offer immersive and interactive experiences to their customers. By using these technologies, you can create new and exciting ways for your customers to engage with your products and services. For example, you could create a branded AR experience that allows customers to visualise your products in their homes or offices before they make a purchase. This not only enhances the customer experience but also reinforces your brand identity.

Brand Partnerships

One effective way to reach a wider audience and boost your brand visibility is to form partnerships with like-minded businesses. By collaborating with other brands, you can tap into their customer base and introduce your brand to new audiences. For example, if you’re a sustainable fashion brand, you could team up with an eco-friendly beauty brand to offer a joint promotional campaign. This not only expands your brand’s reach but also strengthens your brand identity by aligning with other eco-conscious businesses.

Brand Storytelling

In today’s digital world, customers are bombarded with advertising messages every day. To capture their attention, you need to offer something more than just a product or service. Brand storytelling is an effective way to connect with your audience on an emotional level and differentiate your brand from competitors. By sharing your brand’s mission, values, and history through compelling narratives and visuals, you can create a deeper connection with your audience and foster brand loyalty.


Personalisation and customisation are becoming increasingly important in today’s consumer landscape. Customers want products and services that are tailored to their individual needs and preferences. By offering personalised experiences and customised products, you can demonstrate your commitment to customer satisfaction and enhance your brand’s reputation. For example, you could offer personalised recommendations based on customer data or allow customers to customise their own products with a design tool.

A fresh take on corporate branding is essential to stand out from the competition and attract and retain customers. By implementing some or all of these strategies, you can revamp your branding approach, reinforce your brand identity, and expand your brand’s reach. From personalised water bottles to immersive AR experiences, the possibilities are endless. So, don’t be afraid to try something new and innovative, your brand will thank you for it.

Building personal branding using HARO involves securing media coverage and expert contributions, establishing authority and credibility in your niche.